About Heires

Built for agents tired of buying the same lead three times over.

Heires exists because the data market rewards volume over consent, and speed over exclusivity. We built a smaller, stricter marketplace where every lead is signed, every claim is permanent, and every fee is disclosed before you pay it.

Register as an Heir Register as a Partner
Where it started

A marketplace built backwards from the complaint agents kept making

THE STORY SO FAR

Click a year
What we won't compromise on

Four rules the whole platform is built around

Hover or tap a card to see why each one is non-negotiable.

01

Consent first

Nothing lists without a signature.

Why it matters

Every will starts as a blind signal. It only enters the directory after the person themself signs an authorization link — not the partner, not us. If it isn't signed, it doesn't exist on the platform.

02

One heir, always

No bidding wars, ever.

Why it matters

The moment a will is claimed, it's gone from every other directory, permanently. We'd rather have fewer claims than let one lead get sold five times over.

03

Flat, disclosed fees

Priced before you claim, not after.

Why it matters

Success fees are set by budget tier and shown before you unlock — never negotiated after a deal closes. What you see on the will is what you'll owe.

04

Masked until claimed

You browse intent, not identity.

Why it matters

Names and contact details stay blurred until a will is claimed. You're evaluating territory, budget, and timeline — not scraping a directory of real people.

Where things stand

The trustee model, in numbers

0
Licensed heirs onboard
0
Wills sourced to date
0
Signed before listing
0
Paid out to partners
Who's building this

A small team that used to be on the other side of the table

Former agents, brokers, and data engineers who got tired of the same complaints and decided to fix the incentives instead.

AR
Avery Reyes
Co-founder & CEO
12 years as a broker before getting fed up with recycled lead lists.
DK
Devon Kim
Co-founder & CTO
Built the masking and consent-verification layer from scratch.
SN
Sasha Novak
Head of Trust & Consent
Owns the authorization flow — nothing lists without her team's sign-off.
TM
Theo Marsh
Head of Partnerships
Works directly with partners to keep sourcing quality high.

Come see it for yourself

For Heirs

Claim exclusive leads, pay flat fees

Browse masked, authorized profiles by territory, budget, and timeline. Unlock the wills you want and pay a flat, pre-disclosed success fee only when your deal closes.

Get my inheritance
For Partners

Turn your network into quality bonuses

Source consented, high-intent leads and earn a flat bonus on unlock, plus a share of the success fee when the deal closes.

Share my inheritance